Global Content Marketing Software Market was valued US$ 3.40 Bn in 2017 and is expected to reach US$ 13.20 Bn in 2026 at 18.48 % CAGR.
Global Content Marketing Software Market segmented by component, by content type, by the organization, and by region. A component segment is classified into Software and Service. Content type segment is divided into Social media, Blogs, Videos, Infographic. Organization size is segmented into SME & Large Enterprises. Geographically the Content marketing software market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Growing adoption of content marketing software for personalized marketing, customer engagement, and social media, and an increasing use of Omnichannel message for enhancing customer experience are driving the growth in the Content marketing software market. Major growth drivers for the content marketing software market include an increasing focus on personalized content, the growing adoption of data-driven content marketing strategy and rising demand for analytics-based content marketing software.
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Based on a component, software is leading content marketing software market during the forecast period. Content marketing software helps enterprises to make data-driven decisions while formulating the marketing strategy. Content marketing software vendors are integrating their offerings with analytics and artificial intelligence, which provide added advantage to the key players while analyzing the customers’ expectations.
On basis of content, type video is dominating a Content marketing software market. Videos help content marketers in creating a great impact on their targeted audience while storytelling. A video is now the content of choice as consumers prefer videos over text. Videos help content marketers to effectively address customer pain points. Organizations from various industry verticals are investing heavily to produce highly appealing videos.
In terms of region, North America is estimated to account for the largest share in the content marketing software market. North America is adopting new and emerging technologies, and its strong financial position enables it to invest majorly in the leading tools and technologies for effective business operations. Hence, organizations in North America have a competitive edge over the other organizations in other regions.
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Key players operated to HubSpot, Contently, Influence &Co, NewsCred, Marketo, Scripted, Skywards, TapInfluence, Brafton, Eucalypt, oracle, Adobe, Alma Media, Pathfactory, onespot, mintent, wedia, Scoop of the Global Content Marketing Software Market Global Content Marketing Software Market, by Component Software Service Global Content Marketing Software Market, by Software Lead generation Brand Awareness Customer Acquisition Others Global Content Marketing Software Market, By Service Professional Services Integration Consulting Training and Support Managed Services Global Content Marketing Software Market, By Industry Vertical BSFI Telecom and IT Consumer Goods and Retail Education Media and Entertainment Healthcare and Life Sciences Travel and Hospitality Government Transportation and Logistics Manufacturing